Author @ Aaron Dinin

I teach in Duke University’s Innovation & Entrepreneurship program and founded RocketBolt. I write about startups, pedagogy, entrepreneurship, engineering, and poetry. They’re all related, I promise.

How Young Entrepreneurs Can Find World Changing Ideas

As someone who teaches in an entrepreneurship program, I spend lots of time talking with my students about how to come up with ideas for products and companies. Personally, when assessing the potential of a company, I don’t prioritize ideas or products. I believe the most important indicator of success is a company’s approach to […]

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The Two-Letter Word That Will Kill Your Startup

As a young entrepreneur, I remember calculating the market opportunity for multiple startup ideas using some formulation of the following “back-of-the-envelope” math: The market has X-many-millions of people. So, if I only capture Y-tiny-percent of that market, I’m going to have Z-ridiculous-amount of money. Luckily, I advanced beyond that kind of flawed thinking fairly quickly. […]

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Instagram

  • I’m hosting today’s @dukeinnovation “Lunch & Learn.” I’m talking with my colleagues about #socialmedia and trying to convince them to take it seriously, so I made them take a group photo for me to post.
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In related news, doing this kind of thing is why I’ll probably never get #tenure
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#entrepreneur #startups #lunchandlearn #mycolleagueshateme
  • Today, I lead the first meeting of a @dukeinnovation faculty committee about creating a methodology for teaching #entrepreneurship that can apply to any type of #venture.
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Mind you, by “lead the meeting” I mostly just mean I was lucky to be in the same room with an amazing group of #scholars and #entrepreneurs who didn’t need any help from me to have a fascinating debate about how to accomplish a nearly impossible task.
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But at least I got to take a picture from the head of the table 😁
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#mycolleaguesarebrilliant #innovation #entrepreneur #wholetmein
  • Brought my daughter with me to watch my @dukeinnovation students graduate. She got to see dozens of examples of the kind of person I hope she becomes: brilliant, kind, thoughtful, articulate, talented, caring, confident, and really good at producing high quality work despite a propensity for procrastination 😁
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Thanks, #duke2018 #graduates for making me love going to school every day. I hope your journeys beyond @dukeuniversity take you into jobs as amazing and rewarding as mine.
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#graduation #innovation #entrepreneurship #classof2018 #bluedevils
  • Drinks at the @thelakewooddurham with the @dukeuniversity Junior Faculty Association to celebrate the end of another great semester.
  • Congrats to all my @dukeinnovation seniors who gave their final Capstone presentations yesterday.
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No more #homework. Now it’s time for the #realworld.
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#duke2018
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#innovation #entrepreneur #entrepreneurship
  • Threw an LMOC (Last Monday of Classes) party in my #learningtofail class.
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The students had to convince their friends to bring food, and they earned points based on how many calories they got delivered to class.
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Lots of cookies and candies. But the winner was the student who convinced his friend to deliver 30 pounds of flour. 🤣
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#innovation #entrepreneur #entrepreneurship #startup #ldoc #partytime
  • Asked my #learningtofail students to sell a @jollyrancher for $100 today. For the first time ever, everyone #failed.
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In related news, I heard a report from a campus tour guide that dozens of prospective students and their families were continuously being solicited to buy absurdly expensive candy during their campus visits.
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What a strange coincidence. Must have been someone else selling candy today, too...😒
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#innovation #entrepreneur #entrepreneurship #sweettooth #collegevisits
  • Finally had a freshman discover the Duke-sponsored free lunch opportunity.
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I forgot to ask Julia about the most important thing she’s learned in my class, but she’s taking another one with me next semester, so I feel like that’s a good sign she’s not just using me to get free food ☺️
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#innovation #entrepreneur #entrepreneruship #socialmediamarketing #teaching #freelunch
  • The end-of-semester FLUNCH parade continues... this time with Thomas, one of my soon-to-be-graduating seniors in the @dukeinnovation capstone who’s heading off to work @txinstruments.
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When asked to share the most important thing I’ve taught him about #entrepreneurship, Thomas had trouble coming up with an answer. Sounds about right 🤔
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#entrepreneur #innovation #teaching #freelunch #duke2018
  • “When you go into a company, whatever you decide to do, you want to be closest to the money. That’s the safest place to be in every business.” - @cleithe, VP of Sales for @adwerxre, who I conned into speaking to both my @dukeinnovation capstone classes.
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#sales #marketing #startups #entrepreneur #entrepreneurship #innovation
  • Doing a little FLUNCH with @adam_kershner,  Ben Lee, and Adam’s freshman roommate who was just there for the free lunch ☺️
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Adam says the most important thing I taught him was: “How to think differently and approach problems in an unorthodox way, and how that approach to problem solving is one of the most valuable lessons from Duke.”
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Honestly, I don’t think I taught him that. I think he already knew it when he showed up as a freshman in my very first class @dukeuniversity. Now he’s a graduating senior in my @dukeinnovation capstone, and it’s been a privilege to watch his Duke journey. I’m sure he’s going to do great things, and I look forward to following his post-college journey via Instagram.
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P.S. Adam, tell Ben to follow me here so I can keep tabs on him, too 😉
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#innovation #entrepreneur #entrepreneurship #startups #teaching #duke2018
  • “I’m not tasked with trying to sell you anything. Thankfully. There’s nothing more boring. What we’re looking to do is be magnetic. Pull you into our orbit. Be interesting.” -  @gavinohara, the global social creative lead for @lenovo, talking with my @dukeinnovation class about the importance of sharing good content online instead of trying to “sell.”
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#entrepreneur #entrepreneurship #innovation #socialmediamarketing #socialmarketing #startups #corporatemarketing

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