Aaron Dinin
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Hey there, I'm

Aaron Dinin

I'm a passionate

I teach entrepreneurship & social marketing at Duke University. Software engineer with a PhD in English. Or maybe it's the other way around?

About me.

I help students and professionals building amazing businesses and audiences.

You can have the greatest product in the world, but, if nobody knows about it, they can't buy it. I spent 15 years learning that lesson the hard way while building venture-backed tech companies. Now, I'm obsessed with teaching others how to avoid the same mistake by helping them build audiences online.

270k
Social
Followers.
2k
Students
Taught.
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Press & Publicity.

The Today Show
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NBC's the Today Show spent a day visiting my Building Global Audiences class at Duke University to see how I work with students to help them explore different techniques for increasing their followings on social media.

Bloomberg
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Bloomberg featured my popular Building Global Audiences class on the front page of their website. The article focused on how I've helped my Duke students learn to generate thousands of dollars from their TikTok posts.

WIRED Magazine
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WIRED Magazine did an in-depth feature about Logan Paul and KSI's wildly popular sports energy drink, PRIME. The article uses my social media research to historically contextualize and explain/justify the drink's success.

Cosmopolitan Magazine
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One of my students wrote a feature article for Cosmo about what it's like taking my classes. The article describes me as "a social marketing professor with a PhD in English who has accrued 30,000 TikTok followers based on what I can only call robust white-middle-aged-professor content."

TEDx Talk
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I was invited to give a TEDx Talk about my entrepreneurial journey and how, as a result of some unexpected health challenges, that journey ultimately led me to teaching entrepreneurship at Duke rather than continuing to build my own companies.

Take a class.

FREE
Will my startup idea actually work?

A free mini-course where I provide a series of tools and strategies entrepreneurs can use to efficiently validate any startup idea before they start building.

$54
How to grow & monetize LinkedIn

A 7-day audience building bootcamp where I teach the core strategies business professionals need to know to grow and monetize their LinkedIn presence.

SEE PRICE
The 90-Day Social Media Bootcamp

A university-quality course for business professionals based on research-backed methods for building audiences on any social media platform.

COMING SOON!
TikTok for Business Pros

TikTok isn't just for silly dances. In this crash course, I teach TikTok fundamentals for business professionals who want to get more customers.

COMING SOON!
Instagram for Business Pros

Instagram is the world's most popular social media platform. This course teaches you how to leverage it for your business no matter what you're building.

Popular Articles.

3/SEP/2020 - MEDIUM - 49k VIEWS
The Real Reason Nobody Is Buying Your Startup’s Product
10/FEB/2022 - MEDIUM - 46k VIEWS
I Wish Someone Had Warned Me About the Reason Most Startups Fail
17/JUL/2023 - MEDIUM - 43k VIEWS
One Type of Founder Investors Hate Funding
11/FEB/2020 - MEDIUM - 35k VIEWS
The Only "Competition" Slide You'll Ever Need in a Pitch Deck
More Articles (on Medium)

Get in touch.

What else would you like to know?

Always available for a lecture/talk or a consulting gig if the right opportunity comes along.

How can I help?