That Duke Professor who enjoys interrupting your doomscroll with lessons you never asked for.

"4/5. Kinda cringe at times, but it ended up being legitimately useful for interviews, so I can't complain too much."

– anonymous student evaluation

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MEET THE PROFESSOR

Dr. Aaron Dinin

“I’ve spent 20 years watching brilliant students sabotage their futures because they were scared to be wrong. So I stopped designing classes that chase success and started designing ones that make failure survivable (and maybe even a little bit fun)." - Dr. Dinin

See Dr. Dinin In Action...

Watch Dr. D’s TED Talk:

“How Being an Entrepreneur Saved My Life.”

“I was a successful tech entrepreneur chasing the dream of building a billion-dollar company… until suddenly my biggest challenge wasn’t scaling a startup — it was getting out of bed in the morning without dying.” - Dr. Dinin

BOOK DR. DININ TO SPEAK

What We Know About Learning to Fail & Resilience

Dr. Dinin sits down with Dr. Becky Kennedy, clinical psychologist and founder of Good Inside, to explore how failure and resilience shape the next generation of college students. Recorded live at Duke University, their conversation highlights how parents can empower young adults to thrive by embracing setbacks as opportunities for growth.

Curious about working with Dr. Dinin?

Brands occasionally reach out to see if there’s a smart, human way to work together. Sometimes there is (e.g. Adobe, Canva, Logitech). Sometimes there very much isn’t (e.g. the AI startup you’re launching to help students cheat).

If you’re thinking about a collaboration and your first instinct is “this might be weird, but in a good way,” we should probably talk.

SEE FOR YOURSELF

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Interested in stopping by class?

The best moments in class happen when interesting people join in to think with us about failure, risk, creativity, and the messy reality of building things. If you’ve got something worth exploring together, consider this an open invitation.

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