I help students and professionals building amazing businesses and audiences.
You can have the greatest product in the world, but, if nobody knows about it, they can't buy it. I spent 15 years learning that lesson the hard way while building venture-backed tech companies. Now, I'm obsessed with teaching others how to avoid the same mistake by helping them build audiences online.
Press & Publicity.
The Today Show
NBC's the Today Show spent a day visiting my Building Global Audiences class at Duke University to see how I work with students to help them explore different techniques for increasing their followings on social media.
Bloomberg featured my popular Building Global Audiences class on the front page of their website. The article focused on how I've helped my Duke students learn to generate thousands of dollars from their TikTok posts.
WIRED Magazine did an in-depth feature about Logan Paul and KSI's wildly popular sports energy drink, PRIME. The article uses my social media research to historically contextualize and explain/justify the drink's success.
One of my students wrote a feature article for Cosmo about what it's like taking my classes. The article describes me as "a social marketing professor with a PhD in English who has accrued 30,000 TikTok followers based on what I can only call robust white-middle-aged-professor content."
Take a class.
Will my startup idea actually work?
A free mini-course where I provide a series of tools and strategies entrepreneurs can use to efficiently validate any startup idea before they start building.
How to grow & monetize LinkedIn
A 7-day audience building bootcamp where I teach the core strategies business professionals need to know to grow and monetize their LinkedIn presence.
The 90-Day Social Media Bootcamp
A university-quality course for business professionals based on research-backed methods for building audiences on any social media platform.
TikTok for Business Pros
TikTok isn't just for silly dances. In this crash course, I teach TikTok fundamentals for business professionals who want to get more customers.
Instagram for Business Pros
Instagram is the world's most popular social media platform. This course teaches you how to leverage it for your business no matter what you're building.
Get in touch.
What else would you like to know?
Always available for a lecture/talk or a consulting gig if the right opportunity comes along.
- Fuqua School of Business
Durham, NC - USA
- [email protected]